Media Artefacts

BBC Radio Berkshire
Tuesday 25th January, 1pm – 1:05pm

The first part of the clip listened to was the ending to Olly Murs’s song ‘Thinking of me’ which was recently in the charts. At the end of the song the clip went straight into a traffic update, told by a clear male voice, this was a fairly quick traffic update as it is only a local radio station therefore it can be precise and accurate. This was then followed by the BBC Radio Berkshire jingle, which is simply ‘BBC Radio Berkshire’ however with sound affects and sung/spoken in an accented voice. The blips took place immediately at the end of this as the ‘coming up’ section started; blips are the three tones that signify the time is on the hour, or half hour, so in this instance it would signify that it is exactly 1pm. Behind the female voice in the ‘coming up’ section background music is quietly present, this created more of an atmosphere and upbeat for the show; the news then follows this. Differently in the news, with it being a serious section within the show, the focus is completely on the voice, the news is read by a male voice in a very serious tone. Being a local radio station as well as the headlining national news there is focused news on the local area, for example a story on Wokingham to do with cutbacks on bin bag collection; in the news they also use a brief interview with a member of the public who was present at a headlining story, this adds a realistic sense to the news stories.