Evaluation (Prompt Cards)

In what ways does your media product use, develop or challenge forms and conventions of real media products? Sound effects – Challenged normal use of outside broadcasts (OB’s) by recording in a studio and placing sound effects over the top to create a sense of location. Jingles – Through using jingles it allows the radio to flow well, we added the name of the show over the top to create the jingle to be specific to the show. Presenters – It was important to ensure that our presenters spoke clearly whilst recording the bulletin, especially the news readers to allow people to hear and understand the information. We were then able to speed up the tempo without the speech becoming impaired as this allowed it to stay clear. Specialist reporters – Local radio stations use specialist reporters, we developed this through using specialist reporters for the news feed, showbiz news and weather. This allowed the show to have contrast and keep the listener interested and engaged with the show. How does your media product represent particular social groups? The news as a whole represented a variety of groups, including youth (story on 17 year old Christina Nodes) as well as families (affected by new houses in Crowthorne affecting schooling and jobs etc). The showbiz news represents a younger social group as the language used is more young and glamorous informing people of celebrity antics, which are generally seen to be consumed by younger people. What kind of media institution might distribute your media product and why? A local radio station such as heart might distribute my product, heart is more of an upbeat radio station which I believe fits in with my news bulletin. Although it could be appropriate with other local radio stations such as radio Berkshire, the feel of the bulletin fits in better with Heat, possibly due to the showbiz news and small discussion at the start, giving it more language for a younger audience. We also used national news as well as local news to give listeners a wider range of up to date news, Heart do this also. Who would be the audience for your media product? The audience for my media product would be those travelling in the peak time of the morning, most likely to be of the age from 24-60 commuting to work or meetings. Therefore that is a wide spread of people that our radio needed to fit to and be suitable for. Through having national, local and showbiz news this allowed the news bulletin to be suitable for as many people as possible through informing them of various types of news therefore hopefully suiting a number of interests. Through it being a local station, the listeners would all be local to the area therefore the news had to be specifically relevant to their local area. How did you attract/address your audience? The audience were addressed in a friendly personal way; this creates more of a warming and welcoming atmosphere which therefore attracts listeners also. Through the use of jingles and sound effects under the news also, it created more of a fast moving and attractive feel encouraging listeners to stay tuned in. Through the presenters being upbeat in the appropriate places, this created the right atmosphere for listeners, especially those travelling to work with the day ahead of them. What have you learnt about technologies from the process of constructing this product? Through constructing this product I have learnt how to use recording and editing software to create an audio track. I learnt how to constructively use tempo and volume adjustment as well as creatively placing soundtracks and sound effects in the appropriate places to create atmosphere and a good pace to keep the listener interested. In places voice adjustment was also necessary to add an effect to the voice, this was used over the jingle. It was also important that we used certain effects when recording voice such as ‘male radio voice’ or ‘female radio voice’ to ensure that it enhanced the speaker’s voice rather than any background noise, the software allowed us to do this which therefore improved the quality of our sound.

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